What is On-page Optimization?

On-page optimization refers to the kind  of  SEO (Search Engine Optimization)  which is implemented within the particular website. The prime objective of the on-page optimization is to improve the position of the website  in the search rankings. Effective on page optimization promote the specific website in  obtaining improved Google Page Rank and Alexa Rank in terms of quality and popularity of the website. Impact of SEO in developing effectiveness of a website is tremendous.

How On-Page Optimization is formulated?

An effective on page optimization process involves the following major features and steps::

Formulate  Meta tag

There are different ways and set principles to add Meta tags (title, key words, meta description)  in different platforms. Title, keyword and meta description of content should be formulated and incorporated  in the blog site, html site or CMS sites appropriately following  the respective guidelines and  set principles accordingly. The Word Press site has the inbuilt system of using a specific plug-in  (all in one SEO Pack) for adding this meta tags easily.

Text Formatting/Using Heading tag

It is necessary to add appropriate heading tags in the content or posts intended for on page optimization. The heading tags range from h1-h6. The title of the blog post should have h1 tag invariably. The method of using heading tags are different for html and CMS sites. In CMS sites  the title automatically takes h1 tag. h2, h3 and other tags can be used for headings and sub-headings as the case may be. But the h1 tag should be used only once for the title of the post. Text formating keys like bold, italic, etc should be used judiciously in the optimization process.

Use image Alt-tag

Using image alt-tag is very important in case of on-page optimization. Google gives weight to to using this image tag rather than the image itself. Different website building platforms have different systems for adding this image tag to an image.

Maintain  Keyword density

Maintaining key word density within the content  is a prime task in case of on page optimization. Appropriate and relevant Key words can be selected by using available key word research tool. The key word density for a particular post should not exceed 4.5% which may vary from post to post of a website it again depends on the nature of post contents.

Write SEO  friendly content

Content is the king for any website. User friendly and SEO friendly content is the pre-requisite for any website and for on-page optimization in order to be successful in effectively promoting as well as marketing the website across the world vis-a-vis the targeted users

Do Indexing in Google

The website is indexed to Google primarily after the website is ready with the SEO optimized content and others.. This indexing is done by using specific Google site for this purpose..

Do Indexing in Bing

Similarly as Google the website is indexed to Bing primarily  by using specific Bing site.

Build XML Sitemap

It is the time to build XML Sitemap for the website after optimizing the content of the website as mentioned in the foregoing sections. The XML Sitemap can be built with the help of specific available XML sitemap building tools and following specific  steps as guided by the said tool . The said XML Sitemap can be built by using a specific XML Sitemap building plug-in for those who are using Word Press  as a platform for developing a website.

Add  the Sitemap to Google Webmaster Tools

The Sitemap as prepared earlier is now added  to Google Webmaster tools through designated Google site and following specific guidelines and directions as set by the Webmaster Tools. Google happens to monitor the functions of the website through this Webmaster tools.

Add the Sitemap to  Bing Webmaster tools

Similarly as done in Google the Sitemap is added  to Bing Webmaster Tools through specific Bing site and following specific guidelines and directions as set by the Bing Webmaster Tools.Bing happens to monitor this site through Bing Webmaster Tools.

General

On-page optimization as a part of total SEO  Strategy  is a vital function and sine qua non in order to indexing the website in different search engines like Google and Bing.  This helps promote the familiarity, quality and the popularity of a website to the Search Engines and subsequently among the targeted users across the world. This on page optimization together with effective off page optimization contributes to enhancing the Google Page Rank and Alexa Rank overtime. Justifiably, there is no alternative but to making effective on-page optimization in order to establish a successful  website as desired.

Importance of Content Writing

Content is “King”. Content Writing is the “Best job” in the world. A quality content is the glowing face of a live website and is a pre-condition for effective SEO. Quality content writing is significantly correlated with the improved Google Page Rank and Alexa Rank.

The website contents comprise multiple subjects or categories depending on the user preferences and market trends. Content writing is done for different types of websites like blogs, social networks, news and e-commerce.

The principal objective of website content writing is to produce and compile useful information relating to various services and products for education, knowledge and awareness of targeted audiences.

Specifically, a high quality web content is able to contribute significantly to producing higher revenues for online business enterprises in the modern booming yet competitive business environment across the world. This situation has resulted in a very high demand of a skilled website content writer.

Tips for successful Content Writing

Addressing Different Writing Styles

Writing styles vary significantly for different content writing purposes. Blogging, news writing, academic writing , technical writing-all have distinct features and characteristics. Pick up an appropriate writing style for a successful category of content wetting.

Focusing on Target oriented Content

The web content needs to be targeted and audience specific. The interest and preferences of targeted audiences needs to be researched and identified carefully.

Writing User friendly content

Simple and familiar words and short sentences are ideal for writing a successful web content. Write short and crisp sentences. Do not be clever or creative. Do not use hard words or phrases. It is advisable to avoid any kind of jargons, clichés, oxymoron, colloquial languages, etc., in web content writing. Use engaging and compelling words

Writing Unique/Original Content

It is imperative to write unique/original content for adding validity and acceptance by the targeted users. Copying from other websites or sources, use of duplicate materials, use of copy righted materials, etc. are potential barriers to wring unique and original contents. Plagiarism is highly deplorable in content writing.

Writing SEO friendly Content

SEO (Search Engine Optimization)is the essential key for a web content to be successful in the internet arena. The quality as well as the popularity of a specific content is judged by the quality of associated SEO design and implementation. Effective SEO design for a successful web content takes care of title, meta tag, meta description, key words, internal links, external links, and the like.

Researching and Planning Key Words

This is a vital part of SEO for any successful web content. Key words play major role in aiding Search Engines to produce search results for a particular web content. Appropriate and relevant key words should be researched and identified by using suitable key word planner and incorporate it in the content following the SEO guidelines.

Making a Catchy and Juicy title of the content

Title is the driver for the content. Title put first impression on the visitors or users. Build title with clear, engaging , interesting and juicy words having principal and prominent key word in it.

Designing simple and attractive Post structure

Break the contents and include sub-headings. Add different sections and paragraphs as applicable by using different heading tags to make your content more attractive .

Using Action verbs

Experiences suggest that action verbs in content wring produce enhanced attention and engagements of users.

Formatting content for easy and attractive Scanning

Users of websites are always in a hurry. They are like hungry birds. They prefer to scanning the contents as soon as they enter a webpage. A very few readers go through word by word to read the particular page rather they skip and skip as they proceed along the page. This suggests that the website contents should give emphases on the formatting/structuring of the contents accordingly. Highlight the sub-headings, write short paragraphs, use bolded, use colored texts, use bulleted texts and the like.

Checking content for Grammars and Spelling error

Always do grammars and spelling checks very carefully. Content with spelling mistakes and with grammatical errors are not liked by the users.

Adding Visual Impression to of Content

Visuals play a great role in adding value to content writing. Learning is greatly prompted by seeing and hearing. The visuals also have the ability to raise interests and hold the users longer. Incorporate visual aids like pictures, images, videos and diagrams in the contents to make them more interesting and appealing.

Putting most important information first

An “Inverted Pyramid Method” is followed for a successful content wring. The core information should be put first. Write the big picture in simple way at the top of the content. This will create a better impression so that the readers tend to fall in love with the topic and are curious to read more through the particular content.

Becoming a Professional Content Writer for Content Writing

Professional Content Writer is only competent for successful content writing. Content writer is an Articles writing expert; Content writer is a SEO expert; he is a marketing specialist; and a social media specialist. This combined and integrated qualities of a Content Writer drives him towards the successful content writing job-the best job in the world..

General

Content is the heart of any website. Unique content is the basis for improving the quality and the popularity of a website . Successful content writing should be done by a professional content writer who is able to produce engaging content for using over the internet. Google Page Rank and Alexa Rank has significant association with the quality content writing.

Introduction

The digital revolution has impacted heavily on the consumer’s capacity building in terms of product and buying choices. The digital revolution can bring the following benefits:

1. Increase in buying power of the consumers

The internet has brought the markets closer to the consumers. Consumers are able to make their choices of products through internet very easily and without wasting much time and energy. Buyers can compare prices of different products in a matter of seconds or minutes. They do not need to travel long way or visit stores  and waste valuable time.

2. Wider choices and varieties of goods and services

The buyers are able to get goods and services of wider varieties and choices across the country and regions or even across the globes through the services of internet. There are many popular and on line market places as developed in this era of digitalization. Amazon.com is one of them. The buyers can opt for any goods and services they prefer to buy almost from any on line market place located  where in the world, through internet marketing facilities.

3. Easy access to all essential market information

The digital revolution has resulted in easy access to almost all essential market information for the buyers and consumers. The relevant news and information could be available in the websites-in various news papers and other media.

4. Easy communication and placing of orders

The internet marketing has made it very easy and comfortable to communicate with the marketplaces and it has been also easier and quicker to place orders as well.

5. Access to chat room facility

The digital revolution has made it possible for the interested consumers and buyers to exchange opinions and views as well as discuss essential and relevant matters through designated chat rooms located in many specific areas.

General

The above discussions indicate about the importance of digital revolution on the consumer’s capacity building. It is foreseen that this digital capability of consumers will further increase and intensify overtime in course of development of science and technology.