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5 distinct steps to motivate customers to making a choice before buying a new product?

5 distinct steps to motivate customers to making a choice before buying a new product?

A. Introduction

It is always a difficult task for the marketers to effectively introduce and promote anew product in the market. The consumers are not ready enough to make a sharp decision to buy any new product. Consumers need to pass through different stages in order to get prepared and motivated to make a decision andchoice for  buying  a new product.   

B. Steps to take before adoption

According to the suggestions of the  Marketing Specialists , the   marketers should  take into consideration  that the potential consumers passes through  five distinct stages  before  adopting a product fully for their use:

Awareness building

At this stage the consumers get first hand information about a new product but lacks details of it.

Interest building

The consumers are sensitized and stimulated to get in-depth knowledge and information about the new product.

Evaluating the product

At this stage the consumers are prompted to assess and evaluate the   possibilities of  making a trial buy.

Trial buy

The consumers at this stage,  make a trial buy of the new product in order to confirm his assessment and the  worth of buying the product as such.

Final adoption

At this stage, the consumers make a final decision to make a choice for buying and using the product on a regular basis, as and when necessary.

C. General

The above discussions clearly indicates that a potential marketer should consider  to read the minds of the consumers,  follow the attitude and behavior of the consumers vis-à-vis the different stages of  the adoption process of a new product in order to be successful inintroducing and promoting a new product to targeted consumers.

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