Introduction

The digital revolution has impacted heavily on the consumer’s capacity building in terms of product and buying choices. The digital revolution can bring the following benefits:

1. Increase in buying power of the consumers

The internet has brought the markets closer to the consumers. Consumers are able to make their choices of products through internet very easily and without wasting much time and energy. Buyers can compare prices of different products in a matter of seconds or minutes. They do not need to travel long way or visit stores  and waste valuable time.

2. Wider choices and varieties of goods and services

The buyers are able to get goods and services of wider varieties and choices across the country and regions or even across the globes through the services of internet. There are many popular and on line market places as developed in this era of digitalization. Amazon.com is one of them. The buyers can opt for any goods and services they prefer to buy almost from any on line market place located  where in the world, through internet marketing facilities.

3. Easy access to all essential market information

The digital revolution has resulted in easy access to almost all essential market information for the buyers and consumers. The relevant news and information could be available in the websites-in various news papers and other media.

4. Easy communication and placing of orders

The internet marketing has made it very easy and comfortable to communicate with the marketplaces and it has been also easier and quicker to place orders as well.

5. Access to chat room facility

The digital revolution has made it possible for the interested consumers and buyers to exchange opinions and views as well as discuss essential and relevant matters through designated chat rooms located in many specific areas.

General

The above discussions indicate about the importance of digital revolution on the consumer’s capacity building. It is foreseen that this digital capability of consumers will further increase and intensify overtime in course of development of science and technology.

What are the steps to take before buying a best product. Consumers are always interested for best choices and best buy to buy a best product. This is the essence of consumer’s buying habit. Nevertheless it appears that most consumers do not have enough knowledge and information about a particular product which they want to buy. This situation prevents the interested consumers from choosing and buying best products.

The following basic product characteristics vis-à-vis-information and knowledge is found to be important and useful for the consumers before making   any choices for buying a product:

Product Form

The size, shape and physical structure of a product is the primary concern for making any buying decision.

Product Features

The specific feature attached to a particular product  is important for the consumers to take into consideration before making any buying choices.

Performance quality of product

The performance quality of a product should get primary attention of the consumers in order to make a best choice of products available in the market.

Durability of product

Durability is another very important factor to consider before making a choice for best buy.

Reliability of product

The functional reliability is a characteristic of a product which  should be considered before making a choice for best buy.

Style of product

The look of a product is very important. The buyers always prefer good looking products.

General

The knowledge and information about the steps to buy a best product is a primary concern for any consumer before taking any decision for a best choice and buy. This suggests that the consumers must be informative, knowledgeable and vigilant about the product specification and characteristics prior to making any decision for  a best  choice and buy.