A. Introduction

It is always a difficult task for the marketers to effectively introduce and promote anew product in the market. The consumers are not ready enough to make a sharp decision to buy any new product. Consumers need to pass through different stages in order to get prepared and motivated to make a decision andchoice for  buying  a new product.   

B. Steps to take before adoption

According to the suggestions of the  Marketing Specialists , the   marketers should  take into consideration  that the potential consumers passes through  five distinct stages  before  adopting a product fully for their use:

Awareness building

At this stage the consumers get first hand information about a new product but lacks details of it.

Interest building

The consumers are sensitized and stimulated to get in-depth knowledge and information about the new product.

Evaluating the product

At this stage the consumers are prompted to assess and evaluate the   possibilities of  making a trial buy.

Trial buy

The consumers at this stage,  make a trial buy of the new product in order to confirm his assessment and the  worth of buying the product as such.

Final adoption

At this stage, the consumers make a final decision to make a choice for buying and using the product on a regular basis, as and when necessary.

C. General

The above discussions clearly indicates that a potential marketer should consider  to read the minds of the consumers,  follow the attitude and behavior of the consumers vis-à-vis the different stages of  the adoption process of a new product in order to be successful inintroducing and promoting a new product to targeted consumers.

What are the steps to take before buying a best product. Consumers are always interested for best choices and best buy to buy a best product. This is the essence of consumer’s buying habit. Nevertheless it appears that most consumers do not have enough knowledge and information about a particular product which they want to buy. This situation prevents the interested consumers from choosing and buying best products.

The following basic product characteristics vis-à-vis-information and knowledge is found to be important and useful for the consumers before making   any choices for buying a product:

Product Form

The size, shape and physical structure of a product is the primary concern for making any buying decision.

Product Features

The specific feature attached to a particular product  is important for the consumers to take into consideration before making any buying choices.

Performance quality of product

The performance quality of a product should get primary attention of the consumers in order to make a best choice of products available in the market.

Durability of product

Durability is another very important factor to consider before making a choice for best buy.

Reliability of product

The functional reliability is a characteristic of a product which  should be considered before making a choice for best buy.

Style of product

The look of a product is very important. The buyers always prefer good looking products.

General

The knowledge and information about the steps to buy a best product is a primary concern for any consumer before taking any decision for a best choice and buy. This suggests that the consumers must be informative, knowledgeable and vigilant about the product specification and characteristics prior to making any decision for  a best  choice and buy.

What is job search

Job search is a driver for a job seeker  looking for  suitable job opportunities leading to a gainful employment. Job search is also called as job hunting, job seeking or job searching.

Objectives of job search

The primary objectives of job search is to look for job vacancies or employment opportunities  and  related conditions and requirements for the jobs in order to proceed accordingly.

Steps in Job searching

Typical ways for job searching

• Peers, friends relatives and their families
• Professional networks
• Business networks
• Social Media Networks(facebook, linkedin, twitter and the like)
• Employment websites
• Job listing search engines
• Classified Ads in newspapers
• Employment agencies
• Company’s websites
• Job fair
• Career advisor
• Researching the employers

Job Application

Job application will be submitted to the prospective employers using appropriate curriculum vitae /resume as the case may be.

Job interview

The potential job seekers will participate in the interview session following appropriate interview etiqutte and requirements.

Employment Offer

Employer will give job offer for the successful applicant after completion of all necessary formalities.

General

Job search for a  typical job seeker is  not very easy and comfortable. There is no room for inattention and laziness in case of job searching on the part of job seekers, Justifiably, effective job search will produce expected results only when energy and hard work is put to it. Let us hope for the best.

Read about Career Obstacles.