A. Introduction

It is always a difficult task for the marketers to effectively introduce and promote anew product in the market. The consumers are not ready enough to make a sharp decision to buy any new product. Consumers need to pass through different stages in order to get prepared and motivated to make a decision andchoice for  buying  a new product.   

B. Steps to take before adoption

According to the suggestions of the  Marketing Specialists , the   marketers should  take into consideration  that the potential consumers passes through  five distinct stages  before  adopting a product fully for their use:

Awareness building

At this stage the consumers get first hand information about a new product but lacks details of it.

Interest building

The consumers are sensitized and stimulated to get in-depth knowledge and information about the new product.

Evaluating the product

At this stage the consumers are prompted to assess and evaluate the   possibilities of  making a trial buy.

Trial buy

The consumers at this stage,  make a trial buy of the new product in order to confirm his assessment and the  worth of buying the product as such.

Final adoption

At this stage, the consumers make a final decision to make a choice for buying and using the product on a regular basis, as and when necessary.

C. General

The above discussions clearly indicates that a potential marketer should consider  to read the minds of the consumers,  follow the attitude and behavior of the consumers vis-à-vis the different stages of  the adoption process of a new product in order to be successful inintroducing and promoting a new product to targeted consumers.

What are the steps to take before buying a best product. Consumers are always interested for best choices and best buy to buy a best product. This is the essence of consumer’s buying habit. Nevertheless it appears that most consumers do not have enough knowledge and information about a particular product which they want to buy. This situation prevents the interested consumers from choosing and buying best products.

The following basic product characteristics vis-à-vis-information and knowledge is found to be important and useful for the consumers before making   any choices for buying a product:

Product Form

The size, shape and physical structure of a product is the primary concern for making any buying decision.

Product Features

The specific feature attached to a particular product  is important for the consumers to take into consideration before making any buying choices.

Performance quality of product

The performance quality of a product should get primary attention of the consumers in order to make a best choice of products available in the market.

Durability of product

Durability is another very important factor to consider before making a choice for best buy.

Reliability of product

The functional reliability is a characteristic of a product which  should be considered before making a choice for best buy.

Style of product

The look of a product is very important. The buyers always prefer good looking products.

General

The knowledge and information about the steps to buy a best product is a primary concern for any consumer before taking any decision for a best choice and buy. This suggests that the consumers must be informative, knowledgeable and vigilant about the product specification and characteristics prior to making any decision for  a best  choice and buy.